MLA calling for Ambassadors for the Red Meat Industry Program

Meat & Livestock Australia is on the hunt for its next crop of red meat supply chain champions, who are passionate about the industry and engaging with the nation’s population outside of agriculture.

Applications for the 2022 Ambassadors for the Red Meat Industry Program are now open, offering participants professional training in community engagement, communication through media and social media, and building trust with consumers.

The program is ideal for anyone in the red meat supply chain who is passionate about community engagement and outreach, and are keen to build their skills in:

  • COMMUNICATION: Learn how to develop content and participate in effective communication campaigns via social media, print and electronic media to share your story as well as your industry expertise.
  • BUILDING TRUST: Learn how to engage with the Australian community through values-driven conversations and engagement.
  • ENGAGEMENT: Learn about MLA’s community engagement activities and understand where you can participate to maximise your influence in industry promotion and discussion on best practice red meat production.

What's involved?

The program involves the following components:

  • CAPACITY BUILDING AND COMMUNICATION WORKSHOP: Participate in a two-day capacity building workshop which builds skills and knowledge in communication, trust and community engagement. Workshops will be held both in-person and online, depending on travel restrictions.
  • ENGAGEMENT PLANNING: Work with industry leaders to develop your own engagement plan to influence your local networks.
  • MENTORING: Participate in continued engagement with MLA through the program’s alumni.
  • OUTREACH: Participate in ongoing MLA outreach activities.
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Program outcomes

Participants will gain new skills to effectively communicate with consumers in red meat production, industry sustainability and best practice farming. As a result of participating in this program, you will:

  • Gain insights in how the red meat industry is viewed by the Australian community.
  • Understand how to put your values at the centre of communication to build trust and engage authentically on behalf of the industry.
  • Develop skills to communicate via media and social media to share your story as well as your industry expertise.
  • Understand how MLA engages on behalf of the red meat industry and be able to be part of these exclusive events and opportunities.
  • Develop your industry networks and meet like-minded colleagues in other parts of the supply chain.


Once you have completed the program and its requirements, you will join a vibrant alumni of some of the Australian red meat industry’s top ambassadors where you can share ideas and learnings. This means you will be able to participate in online forums run by MLA especially for the alumni which will feature new information from MLA, learning from peers and discussion with special guest speakers.

Selection criteria

Applicants for the program must:

  • Be over 18 years of age.
  • Be actively involved in the red meat supply chain and/or industry support roles, including grass-fed beef, grain-fed beef, sheep, goats, live export, transport, processing and brand owners.
  • Be able to demonstrate a vision and commitment to the red meat industry, and how this program will benefit both them and the community.
  • Be able to outline how they will use the skills developed either in their own networks or participation in MLA’s activities.
  • Be willing to participate in the alumni for future learning and development opportunities.
  • Be able to commit to one of the workshop date ranges below.
  • Complete the online application form.

2022 workshop dates

MLA’s 2022 workshop series is intended to be held in-person pending COVID related impacts to travel and gathering. There will be two days of content delivery and a third day where participants will need to book a one-hour timeslot for media interview practice to enhance their skills. 
Participants will attend one of the following workshops series below. To assist with scheduling, MLA requests you to indicate your availability for these dates in the EOI: 

  • Workshop 4: 8-9 Feb, plus follow-up hour on 10 Feb (Tues-Thurs) 
  • Workshop 5: 8-9 Mar, plus follow-up hour on 10 Mar (Tues-Thurs) 
  • Workshop 6: 22-23 Mar, plus follow-up hour on 24 Mar (Tues-Thurs)
  • Workshop 7: 6-7 April, plus follow-up hour on 8 April (Wed-Fri)
  • Workshop 8: 25-26 May, plus follow-up hour on 27 May (Wed-Fri) 

If travel is restricted due to COVID-19, workshops will be held online on the same dates.


Spaces are limited. To be considered for this program, please complete this online Expression of Interest form.

Please note, due to demand for this program, applications will only be considered from people who are able to commit to attending the two days of content delivery and the follow-up 1-hour session.