Writing Persuasive Documents

Persuading someone to do something can be complex. It can require different skills, depending entirely on who the subject is and what we want them to do. This short course develops your ability to identify your message, analyse the audience and then harness this knowledge to produce compelling and influential copy. Using a range of techniques and styles, you’ll express ideas in ways that engage audiences and inspire them into action.

If your role involves the production of high quality, creative and original documents, this course is ideal at any stage of your career.

Learning Outcomes

Upon completion of this course you will be able to:

• Leverage techniques for expressing a creative concept and checking that supporting information is complete before confirming schedule and budgetary requirements for creating copy
• Evaluate design and copy options against requirements of the creative brief and select information and images to be communicated within time and budgetary requirements
• Create original copy with impact, which sets the product, service or idea being communicated apart from a competitor’s promotional material
• Create copy which meets the requirements of the creative brief in terms of information, format, language, writing style, and level of detail

Entry or Workplace Requirements

There are no entry or workplace requirements to attend this course.

Delivery Method and Time Requirements

1 day On-Campus Workshop (face-to-face)

Campus Locations: Sydney, Brisbane, Canberra, Melbourne and Adelaide

Cost

$805.50 (includes 10% Feedlot TECH discount)